Welcome to the Marketo Ops Radar

Every month, user groups across North America, EMEA, and APAC run sessions where experienced practitioners share real operational work: how they handled the latest Adobe product change, which integrations require careful handling, what actually works in a mid-market B2B environment versus what looks good in a demo. The quality of thinking in these sessions is genuinely impressive.

The problem isn't the content. It's distribution. Most of it stays within the network that already knew where to look.

This blog exists to help with that. I watch MUG recordings and practitioner sessions, pull out what's operationally relevant, and share it here — so that someone running Marketo in Madrid or Milan has the same access to community knowledge as someone who's been in the ecosystem for years and knows everyone.

Not affiliated with Adobe. Not doing this in name of Kapturall, my employer. Just trying to make sure that when a Marketo Champion solves a hard problem, the solution travels further than it would otherwise.

If you work in Marketing Ops with Marketo and want to stay close to what's actually changing, what practitioners are actually doing, and what's worth your limited attention — this is for you.

How many hours have you wasted this quarter solving problems someone already solved in a user group talk you didn't know existed? How much of your Marketo knowledge comes from vendor docs versus real practitioners? And when was the last time you learned something operationally useful from a LinkedIn post about marketing automation? This is Marketo Ops Radar, a brand new site that's just getting started. You can subscribe if you'd like to stay up to date and receive emails when new content is published!