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Adobe Summit

Adobe Summit 2026: Every Agent Orchestrator Session Worth Your Time

March 28, 2026  · Juan Pablo Garcia  · 5 min read
Adobe Summit 2026: Every Agent Orchestrator Session Worth Your Time

Adobe Agent Orchestrator is Adobe's framework for building, deploying, and connecting AI agents across the enterprise — letting them coordinate with each other, call external tools via MCP (Model Context Protocol), and act autonomously on behalf of your team. At Summit 2026, it gets significant stage time: 44 sessions across three days cover everything from foundational architecture to live customer deployments at companies like IBM, Microsoft, Intuit, and Ulta Beauty.

If you are new to Agent Orchestrator, the best starting point is S602 — Agent Orchestrator Unpacked, a Wednesday deep-dive by Adobe engineers Horia Galatanu and Sergey Generalov into the technology powering it all. From there, S855 shows how to customise agentic workflows across the ecosystem (with a live Intuit implementation), and S604 walks through wiring up MCP and agent-to-agent orchestration in practice. S856 rounds out the must-watch list with a look at building an open agent ecosystem across enterprise workflows.

The broader catalog reflects how deeply Adobe is embedding agents across its product stack — AEM, Real-Time CDP, Journey Optimizer, Marketo, and Copilot for Microsoft all feature. Labs (yellow) offer hands-on time with the tools; Keynotes (orange) set the strategic direction. Use the tabs below to focus on what matters most to you, and check the full filtered catalog to register for individual sessions.

Pink — Must-watch
Green — In Person
Blue — Online
Yellow — Lab
Orange — Keynote
Teal — Connect
L817
Mon 20 · 10:00 AM
Hands-On with AI Agents in Adobe Experience
Shreya Anantha Raman (Adobe); Sameeksha Arora (Adobe)
OS754
Mon 20 · 10:00 AM
Maximize AI ROI with Unified Governance
L816
Mon 20 · 10:15 AM
Adobe Brand Concierge: Elevate Your Brand with Conversational Experiences
Sreekanth Reddy (Adobe); Shruti Jagtap (Adobe)
CP23
Mon 20 · 11:00 AM
Shaping the Future of Marketing with Adobe Marketing Agent for Copilot
Ankur Jain (Adobe); Siddhartha Srivasatava (Adobe)
S711
Mon 20 · 11:30 AM
5 Lessons for Scaling an Agentic AI-powered Marketing Operating Model
Sandra Grieden (IBM); Pierre Charchaflian (IBM); Thomas Schäck (IBM)
S741
Mon 20 · 11:30 AM
Agentic Experiences at Scale: Building the Future of Customer Engagement
Ranjith Raman (AWS); Siddhartha Srivasatava (Adobe)
L337
Mon 20 · 11:30 AM
Boost Your DAM Productivity with Agents in Adobe Experience Manager
Mayank Gaur (Adobe); John Tapley (Adobe)
S855
Mon 20 · 11:45 AM
Customizing and Orchestrating Agentic Workflows Across the Ecosystem ⭐
Namitta Shankar (Adobe); Zan Chu (Adobe); Steve Setzer (Intuit)
S651
Mon 20 · 12:30 PM
Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster
Kristy Duncan (Adobe); Melissa Berscheid (Ulta Beauty)
S604
Mon 20 · 12:45 PM
Design AI-Powered Experiences with MCP, Agent-to-Agent Orchestration, and Skills ⭐
Trent Davies (Adobe)
SK1
Mon 20 · 12:45 PM
Moving Enterprises From AI Experimentation to Customer Experience Impact
Sunil Menon (Adobe); Kelly Mahoney (Ulta Beauty); Mike Maresca (Ulta Beauty)
S653
Tue 21 · 11:00 AM
Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint
Ben Meck (Adobe); Joel Huff (Adobe)
CP2
Tue 21 · 11:30 AM
Reimagining Travel & Hospitality: How AI Is Transforming Marketing
Hilary Cook (Marriott International); Julie Hoffmann (Adobe)
OS656
Tue 21 · 11:30 AM
Deliver Connected Experiences with Adobe Experience Platform
Lindsey Flitcroft (Adobe)
OS811
Tue 21 · 11:30 AM
Unlocking Cross-Platform Agent Collaboration
David Humpherys (Adobe); Ankur Jain (Adobe)
S522
Tue 21 · 11:30 AM
Enter the Era of Agentic Customer Journeys
Chetan Prasad (Adobe); Lee Henderson (Adobe)
S854
Tue 21 · 1:30 PM
5x AI Citations. Faster Launches. The New Playbook for Brand Visibility
Tina Ngo (Adobe); Gerrit Walters (Qantas)
OS511
Tue 21 · 1:30 PM
The Power of Audience Agent: Manage and Create Audiences at Scale
Alyssa Espiritu (Adobe); Carly Sharma (Adobe)
L221
Tue 21 · 2:15 PM
Sales Qualifier: AI Business Development for Marketo and Journey Optimizer B2B
Shashwat Dixit (Adobe); Rod Wiberg (Adobe)
CP8
Tue 21
Orchestrating the Agentic Enterprise: Industry-First AI Workflows
Kwint van Dijck (Cognizant Moment); David Humpherys (Adobe)
CP6
Wed 22 · 8:30 AM
Adapt or Disappear: How Brands Win with AI-Powered Search
Alexis Zamkow (IBM)
S856
Wed 22 · 9:00 AM
Building an Open Agent Ecosystem Across Enterprise Workflows ⭐
David Humpherys (Adobe)
SK2
Wed 22 · 9:00 AM
Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web
Loni Stark (Adobe); Jason Cherok (DICK'S Sporting Goods); Kate Fedishen (DICK'S Sporting Goods)
S652
Wed 22 · 9:00 AM
Proactive Run & Operate: How Teams Prevent Failures in Experience Platform
Alexandra Petrus (Adobe); Amanda Li (Adobe); Tyler Krause (Wegmans)
S703
Wed 22 · 9:00 AM
Your Marketing Supply Chain Is 10x Too Slow
S916
Wed 22 · 9:00 AM
AI to Activation: How Microsoft Is Reimagining Marketing at Scale
Jessica Kao (Adobe); Talisha Padgett (Microsoft); Vidhi Shah (Microsoft)
S817
Wed 22 · 11:00 AM
Building an Agentic System of Value: Trends Shaping the AI Enterprise
Chris Duffey (Adobe); Zoe Church (Accenture)
S853
Wed 22 · 11:00 AM
Adobe on Adobe: Building an AI-Ready Foundation for Agentic Marketing
Rama Krishna (Adobe); Max Cuellar (Adobe)
L339
Wed 22 · 11:15 AM
The Agentic Revolution: Rethinking Production Tasks in Adobe Experience Manager
Corey Dulimba (Adobe); Gilles Knobloch (Adobe)
S602
Wed 22 · 1:00 PM
Agent Orchestrator Unpacked: The Tech Powering Agentic Customer Experiences ⭐
Horia Galatanu (Adobe); Sergey Generalov (Adobe)
L335
Wed 22 · 1:30 PM
Build an Experience in Adobe Experience Manager the Agentic Way
Gabriel Walt (Adobe); Karl Pauls (Adobe)
S712
Wed 22
3 Ways to Grow Revenue with Agentic AI Orchestration
Max De Ycaza (Fidelity Investments); Jay Trestain (IBM); Elaine Parr (IBM)
S851
Wed 22
AI Rockstars: How Leading Brands Leverage Agentic AI to Get Results
Eric Matisoff (Adobe); Lokesh Alluri (Lenovo); Wilson Faure (Cox Communications)
CP24
Wed 22
Connected Data, Connected Experiences: The Experience Platform Difference
Lindsey Flitcroft (Adobe); Kapil Rohra (Adobe)
S650
Wed 22
From Silos to Synergy with a Connected Intelligent Engagement Ecosystem
Akin Ajayi (Adobe); Preetha Ravikumar (General Motors)
OS810
Wed 22
How Customers Scale Real Workflows with Agentic AI from Intent to Action
Namita Krishnan (Adobe); Anish Raul (Sling TV)
S713
Wed 22
Inside The Adobe Sports Playbook
Rangan Anandan (NFL); Dan Gardner (Code and Theory)
L815
Wed 22
Accelerate Marketing Workflows with AI Assistant and Agent Orchestrator
Namitta Shankar (Adobe); Namita Krishnan (Adobe)
L515
Wed 22
Using AI to Build and Activate Audiences in Adobe Real-Time CDP
Akash Miharia (Adobe); Neva Barra (Adobe)
S730
Wed 22
Why Your Adobe AI Needs Digital Sight to Predict User Intent
Lee Dallas (Fullstory); Lane Greer (Fullstory)
S601
Wed 22
Unlock AI Workflows with Adobe MCPs
Sarah Xu (Adobe)
OS532
Wed 22
Scaling Personalized Member Experiences with Agentic AI
Michelle Pang (Colonial First State); Miguel Alvarez (Colonial First State)
SK3
Wed 22
The New Era of Customer Engagement: Turning Moments into Lifetime Value
Sundeep Parsa (Adobe); Anoop Sreenivasan (Intuit); Lee Henderson (Adobe)
S722
TBD
2026 Playbook: Scaling Field Marketing and Event Orchestration
Brian Gates (RainFocus); Marius Milcher (RainFocus)

⭐ = deepest dives into Agent Orchestrator. All times PDT — check the catalog for updates closer to the event.

Adobe Summit Agentic AI Adobe Experience Platform
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