Channel Configuration

Instance Governance

Two-Folder Program Structure and Naming Conventions That Scale

A practitioner walked through a foundational but frequently neglected program architecture pattern: separating smart campaigns (all automation and logic) from assets (emails, landing pages, lists, reports) into two distinct folders within every program. The rationale is operational clarity — when tr

Platform & Integrations

Why Your MPI Dashboards Are Empty — and the Channel Setting That Fixes It Immediately 🇫🇷

A recurring pattern across Marketo instances is Performance Insights dashboards that appear blank or near-empty. A presenter demonstrated that the root cause is almost always the default channel analytics behavior setting — 'normal' — which requires period costs to be logged before any data surfaces