Buying Groups

Platform & Integrations

How to Divide Responsibilities Between Marketo and AJO B2B Without Duplicating Effort

A recurring challenge when adopting AJO B2B alongside an established Marketo instance is knowing which tool should own which motion. One enterprise team described a clear division: Marketo remains the system of record for lead management, scoring, CRM integration, and evergreen nurture programs, whi

Lead Management

Ingesting Product-Usage Data into an ABM Platform to Score Churn Risk and Cross-Sell Intent

A recurring gap in ABM implementations is the inability to incorporate post-sale behavioral signals — product usage, feature adoption, login frequency — into account scoring. A session discussion surfaced a practical pattern: where product telemetry lives outside the CRM or MAP (in an ERP, data ware