— Curated insights from the Marketo field —
Esri's shift from Salesforce Account Engagement to a full Adobe stack — Marketo Engage, AJO B2B Edition, Real-Time CDP, and CJA — is a useful case study in what a compressed, high-volume migration actually looks like at enterprise scale. The operational specifics here are worth your attention: 15,00
If your team is still burning through REST API quotas to keep downstream systems current, Marketo's Data Streams feature is the direct answer. This session with Harman Bola from Adobe and Philippe Cherfils, Director of Global Marketing Automation and Data Management at Workday, covers the architectu
Template compatibility with the legacy v2 editor is live, hundreds of customers have already adopted it, and the feature set has crossed parity. If you've been waiting for a legitimate reason to migrate, this session from Joe Stewart and Deepthi Amirthagadeswaran is the closest thing to a green ligh
Attribution models fail not because of methodology, but because of dirty upstream data. Razvan Paraschiv, Head of Marketing Systems and Operations at Airwallex, makes the case that Marketo is the right anchor for a complete marketing touch record — including the offline and third-party activities mo