Monthly Digest — March 2026
This is the first digest including what has been published in the blog during the ending month. In this case, I expect it to be more dense than future editions as I was ingesting several videos in a row. Let me know if you find this useful, I don't send emails with each post, keep an eye on the Linkedin page to be alerted about new posts. I use the dates of original upload for the videos, to understand the context. As Marketo Expert, you know that there are things that change with time. In all cases, I summarize the content based on usefulness beyond the specific features or techniques. Thanks! JP
This month on the blog
2026-03-31
🎧 Developing on Adobe Agent Orchestrator: What the Technical Landscape Looks Like Today
A deep technical read on what Adobe Agent Orchestrator actually is, how it connects to AEP and Marketo, and what practitioners need to understand before any of this lands in their stack.
2026-03-30
Chandigarh MUG: How AI Agents work with Adobe Marketo Engage — Key Takeaways
If your team is planning an AI agent pilot in Marketo, the architecture decisions made before you write a single prompt will determine whether it works. This stack breakdown gives you a practical checklist for what needs to be in place first.
🎙 Balkar Singh Rao · Amit Jain
2026-03-28
Adobe Summit 2026: Every Agent Orchestrator Session Worth Your Time
All 44 sessions tagged with Adobe Agent Orchestrator at Summit 2026 — colour coded by format, with must-watch highlights for practitioners who want to go deep on agentic architecture.
2026-03-28
Adobe Summit 2026: Every Marketo Engage Session Worth Your Time
Summit runs April 20–22 in Las Vegas. Here are the 18 sessions filtered strictly for Marketo practitioners — organised by day, with format and speaker info.
2026-03-26
Marketo Champion Deep Dive: AI Data Categorization at Scale in Marketo — Key Takeaways
If your spam filtering relies on reCAPTCHA v3 scores alone, you're working without explanations and without control. This pattern gives your team both.
🎙 Tyron Pretorius · Lucas Machado
2026-03-23
San Diego Marketo User Group: Model Context Protocol (MCP) for Marketo Made Easy — Key Takeaways
If your team has been waiting for a lower-friction entry point to Marketo API automation, this deployment pattern reduces the setup to credential entry and a few button clicks — before you ever touch a line of code.
🎙 Tyron Pretorius
2026-03-19
St. Louis MUG: Marketo Spring Cleaning: Optimizing for AI Success — Key Takeaways
If you're planning to introduce AI agents into your instance, the navigability of your folder structure and template library is no longer just a housekeeping concern — it's a functional prerequisite. The patterns discussed here give you a concrete starting point without requiring a full remediation
2026-03-12
Adobe Marketo Engage Champion Office Hours - March 2026 — Key Takeaways
If your instance went dark for several hours tomorrow, would you know which campaigns to pause first and in what order to bring them back? This framework gives your team a repeatable playbook before you need it.
🎙 Pierre Flovie
2026-02-24
If your webhook error handling is just 'check the activity log when something breaks,' you're missing a fully buildable retry and alerting system that lives inside Marketo. The 'Webhook is Called' trigger is more powerful than most practitioners use it.
2026-01-27
If you're building AI enrichment flows that write data back to Marketo, your storage architecture decision is permanent in ways your campaign logic isn't. Getting the custom object link field wrong means broken associations you can't easily patch after the fact.
2026-01-23
If your team is still manually disqualifying low-quality inbound leads or relying solely on domain blocklists, this pattern offers a more scalable alternative. The three-tier classification approach is worth examining before you assume a binary filter will hold up across all your form types.
2026-01-16
Adobe Champion Office Hours - January 2026 — Key Takeaways
If your team is still in 'wait and see' mode on the new email designer, the operational and governance patterns shared here give you a concrete framework for de-risking the transition. The AEM asset cloning issue in particular is the kind of thing that only surfaces after something breaks in product
🎙 Melina Chan · Darshil Shah · Pierre Flovie · Laura Dingler
2025-12-22
If your team is manually cleaning field values or translating system errors into human-readable notes, this webhook-to-LLM pattern likely applies to your instance today. The architecture is more reusable than it first appears — understanding the meta-workflow unlocks a long list of data quality appl
🎙 Balkar Singh Rao · Ruchi Lapran
2025-12-17
Mejora tus resultados con Inbox Placement y Preference Center Avanzado — Key Takeaways
If your team regularly ships emails with misconfigured footer links, this folder-token pattern addresses the root cause without requiring any process enforcement. The URL parameter mechanism for forcing dynamic content is also worth testing in your own instance — it opens up personalization use case
🎙 Santi Muniagurria · José Tarzián
2025-12-02
If your team is still choosing a deduplication approach by gut feel, this maturity ladder gives you a structured framework to match method to scale — and flags the activity-history gotcha that catches bulk-merge users off guard.
🎙 AJ Navaro · Wolfgang Strassburger
2025-12-01
India Virtual MUG: Leveraging AI: Boosting Your Marketo Success — Key Takeaways
If your sales team is still manually reading activity logs to prepare for MQL follow-up, this pattern offers a concrete architecture for automating that context-building step. The pitfalls covered here — activity age, noise filtering, token limits — are the exact details that determine whether the o
🎙 Darshil Shah
2025-07-11
Foundations of Marketo Engage: Powering Campaigns with Marketo Personalization — Key Takeaways
If your team is still manually updating footers or copyright years across individual emails, the snippet-plus-token pattern is the fix. The approval workflow quirk alone is worth knowing before you push a live change and wonder why nothing updated.
🎙 Hannah Wilson · Beth Corby
2025-07-03
North America Virtual MUG: Self-Service Flow Steps — Key Takeaways
If your team still exports to Excel to recalculate scores or reformat field values before re-uploading, this flow step pattern removes that entire loop from your process. The round-robin and weighted composite score patterns alone are worth the 30-minute setup.
🎙 Josh Arrington
2025-06-19
Foundations of Marketo Engage: Programs, Campaigns & Beyond — Key Takeaways
If you've ever inherited a Marketo instance where programs are unsearchable and automation logic is scattered everywhere, this structural pattern is the preventive remedy. Enforcing it at template level is what makes it stick.
🎙 AJ Navaro · Bobby Coppola
2025-06-12
ABM and Buying Group Orchestration with Adobe Journey Optimizer at AWS — Key Takeaways
If your team is evaluating AJO B2B, the hardest question isn't technical — it's knowing which campaigns should stay in Marketo and which ones actually belong in the new tool. This session maps out that boundary with real implementation experience behind it.
🎙 Erine de Leeuw · Britney Young
2025-03-31
North America Virtual Marketo User Group: Adobe SUMMIT 2025 recap — Key Takeaways
If your instance carries years of technical debt, the Salesforce sync rebuild and token improvements may matter more to your day-to-day than any AI demo. Here is why practitioners are treating infrastructure updates as the real signal from this year's roadmap.
🎙 Chris Willis · Lauren McCormack · Courtny Edwards-Jones · Corey Bayless
2025-01-21
Discover the Power of ABM and Demandbase for Revenue Growth — Key Takeaways
If your intent model assumes LinkedIn research activity is visible to your ABM platform, it isn't — and that gap may be quietly distorting your account prioritization. The pattern discussed here also points toward a more complete churn-risk signal your team likely isn't using yet.
🎙 Matthew Cheeseman · Inga Keizare · Brittany Wolfe
2023-08-28
Nordics MUG - How to use Marketo Performance Insights — Key Takeaways
If your MPI dashboards are empty, the fix is likely a single setting change per channel — not a data overhaul. Understanding the 'inclusive' vs. 'normal' distinction can unblock attribution reporting for your team the same day.
🎙 Michael Knudsen
2022-09-23
Adobe Deep Dive Sessions: Sales Insights Actions — Key Takeaways
If your team is evaluating or mid-rollout on MSI Actions, the admin governance layer is where configuration decisions have the most downstream impact on compliance, brand consistency, and seller behavior. These controls are not prominently documented but are directly accessible in the settings tab.
🎙 Ambika Shetty