About this site

Marketo Ops Radar is an independent publication focused on one thing: making sure operational knowledge from the Marketo practitioner community travels further than it would otherwise.

Every week, experienced practitioners solve hard problems in user groups, community forums, and internal audits that most people never hear about. This site exists to change that — curating what's operationally relevant and making it accessible to anyone running Marketo, regardless of how long they've been in the ecosystem or how well-connected they are.

Independent. Not affiliated with Adobe.

How segments are selected?

Every session published on Marketo Ops Radar goes through an automated analysis process before anything is written. The full video transcript is broken into topic segments, and each segment is automatically scored on four criteria: how non-obvious the insight is (is this something you'd find in the docs, or did someone figure it out the hard way?), how actionable it is (can someone implement this tomorrow?), how much depth it has (real data, edge cases, failure stories), and how relevant it is to a mid-market B2B Marketo team. Each criterion is weighted equally and produces a score from 1 to 10. Only segments scoring 6 or above are included in the final post — generic intros, product marketing, and "clean your database" advice without specifics are filtered out automatically. The selection is made by the model, not by me — I review the output for accuracy but I don't choose which topics make the cut.

What you get as a subscriber

Access to everything published — a growing archive of practitioner-sourced insight, filtered for relevance. Starting with summaries of what is shown at Marketo Users' Groups but planing on adding new interesting content in the future. Delivered directly to your inbox, no algorithm deciding whether you see it. I hope to build a community of people who share the same operational reality: mid-market B2B, real integrations, real constraints, real stakes.

If you've ever solved a Marketo problem the hard way and later discovered someone else had already documented the solution — this is the place that should have existed sooner.